Having a solid plan provides you with a flow chart of all aspects of your business from marketing to accounting, covering all your business systems. It will define your target market and your marketing plan. A complete business plan will also document your goals and outline your plans to attain them.
How do you get started with writing your strategic business plan? Here are some things for you include:
1. Business description or mission statement. How would you best describe what your business will provide to it’s prospects and customers? If you are having trouble with this, begin writing a letter to someone, maybe your mom or a friend, about your business. What would you tell them you do? Once written, if it is longer than a paragraph, narrow it down. You want to be able to in 30 seconds confidently tell someone exactly what your business is.
In commercial real estate agency today you really do need to know what you are doing as an agent and why. You should have a strategic business plan in place to help you move ahead and achieve results. This plan will help you set a clear vision of exactly what you are to achieve and how you can get there.
Many agents at the start of their career think that the agency that they work for will bring in the new business leads and that they are going to be ‘flat out’ dealing with clients and enquiries. Whilst they may be ‘flat out’ busy it will not necessarily be with clients; creating the right relationships for sales and leasing opportunity takes time.
The clients that you can serve will certainly not come to you because of the agency that you work for. The only thing that the agency will give you is some credibility. Beyond that point everything is up to you. Prospecting, networking, inspections, and negotiation are all things that the individual salesperson should undertake and specialise in.